Fresh Family Clothing Super Package 1. Fresh Family Clothing Starter Package 2. Unlimited use of ironing room 3. Unlimited use of high speed large steam press   Fresh Family Clothing Ultimate Service Package 1. Fresh Family Clothing Super Package 2. We do washing, drying, pressing for you while you wait in our social lounge (TV, drinks, snacks etc.)   Example 4 - Grocery Store Customer Problem - Youre hungry! Package Offer - "Life Cereal Sale Special" Life Cereal Value Special 1. Two 24 oz. Boxes of Life cereal   Life Cereal Mega Value Special 1. Two 24 oz. Boxes of Life cereal 2. Two more 24 oz. Boxes of Life cereal   Important Packaging and Bundling Principles   Now that you have reviewed these four examples I hope that you get the idea of how to package products and services for maximum value and price. Lets take a moment and review each of these examples and pick out the important principles that you need to keep in mind when creating a package offer. Principle # 1 - Each of the three packages offered was a solution to a customers problem. Dont offer a packaged product or service unless it offers a solution to a problem. Why? Because people only buy things that solve problems they are experiencing.   Principle # 2 - Each offer actually had three unique offers that built off the lower-

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